Norwich, UK \u2013 The University of East Anglia\u2013FARMWISE team participated across both days of the Royal Norfolk Show (25\u201326 June 2025), hosted in the Agri\u2011TechE Innovation Hub (Stand\u202f333) at the Norfolk Showground. Team members Kevin Hiscock, Andrew Lovett, Richard Cooper, and Natasha Balashova engaged with visitors to highlight the project\u2019s innovative contributions to sustainable farming and water management.
Throughout both days, UEA researchers showcased the next generation of precision agriculture and AI including a live AmoreAqua dashboard demo, allowing visitors to explore real-time stream flow and water quality data from the Defra-funded Wensum Demonstration Catchment, highlighting applications that empower farmers with interactive, data-driven decision support.<\/p>\n\n\n\n
The team displayed research on machine learning methods, exploring climatic stressors impacting potato yields in Finland and the Netherlands\u2014jointly developed by University of Oulu and Wageningen University & Research. Image top right: Professor Andrew Lovett explaining the application of the Innovation 4 dashboard software to a member of the public<\/em><\/u><\/em><\/p>\n\n\n\n Image bottom right: Professor Andrew Lovett Andrew is presenting the Task 4.1 research on the impact of climatic stress on potato yields in Finland and the Netherlands to the President of the Show, Mr Poul Hoveson. Poul is a supporter of the FARMWISE project as one of the UK case study stakeholders.<\/em><\/u><\/em><\/p>\n\n\n\n ______________________________________________<\/p>\n\n\n\n About Royal Norfolk Show
\u201cWe\u2019ve had excellent engagement over both days,\u201d said Kevin Hitchcock, \u201cVisitors were particularly interested in how the dashboard reveals relationships between climate, water flow and quality\u2014vital for on\u2011farm decision-making.\u201d
The Royal Norfolk Show provided an ideal setting to engage with the farming community and demonstrate how smart agriculture, powered by AI and remote sensing, can deliver actionable insights and enhance resilience.
Image left: The Team at The University of East Anglia participate in the Royal Norfolk Show<\/em><\/p>\n\n\n\n
The Royal Norfolk Show is the UK\u2019s largest two-day agricultural event, featuring around 700 trade stands, over 3,000 animals, and a diverse showcase of food, farming and innovation.
About FARMWISE
FARMWISE is a Horizon Europe\u2013funded project combining AI, remote sensing and precision agriculture tools to reduce pollution, optimise natural resource use and boost climate resilience across Europe.<\/p>\n\n\n\n
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